Hong Kong: most in-demand food items on online purchase during coronavirus pandemic 2020

Online purchases surged during the coronavirus (COVID-19) pandemic in Hong Kong. According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in May 2020, dry food items were purchased most frequently online among the respondents who had purchased food products more frequently online -about 71 percent. Apart from food and groceries, the online demand for personal hygiene products such as toilet paper and masks also increased.

Types of food products purchased most frequently online during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020

Characteristic	Share of respondents
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Release date

June 2020

More information

Region

Hong Kong

Survey time period

May 7 to 30, 2020

Number of respondents

1,757 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Which food items did you purchase most frequently online or on e-commerce sites during the COVID-19 pandemic? (more than one answer is allowed)

Figures may not add up to 100 percent due to rounding up.

The question was asked among 1,163 female and 594 male online shoppers who had purchased food items more frequently during the pandemic.

The survey was conducted among
209 respondents aged 16 to 24 years,
661 respondents aged 25 to 34 years,
495 respondents aged 35 to 44 years,
253 respondents aged 45 to 54 years and
139 respondents aged 55 years and older.

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