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Mexico: top online price monitoring practices for El Buen Fin 2019

Almost three out of four (74 percent of) digital consumers surveyed in 2019 stated that they always or sometimes detect price shifts prior to shopping online during the El Buen Fin season in Mexico. Approximately 44 percent turned to online price alerts. Moreover, 39 percent of respondents used search engines to find information about the e-commerce holiday.

Main online price monitoring activities for El Buen Fin in Mexico in 2019

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Sources

Release date

December 2019

Region

Mexico

Survey time period

November 26 to December 3, 2019

Number of respondents

800 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "¿Qué tan de cuerdo estás con las siguientes acciones cuando compras durante Buen Fin 2019?"; "Algunas veces"; "Siempre".

El Buen Fin is an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday.

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