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Attitudes to personalized advertising among online shoppers in Sweden 2019

Online shoppers in Sweden seemed to have different experiences with personalized advertising. 44 percent of the respondents to a survey from 2019 found the ads irrelevant, whereas just 15 percent found them relevant. 30 percent stated that the ads come in too late.

Attitudes to personalized advertising among online shoppers in Sweden in 2019

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Sources

In cooperation with
PostNord
Release date

February 2020

Region

Sweden

Survey time period

2019

Number of respondents

1,000 respondents*

Age group

18-79 years old

Special properties

Consumers who shopped online in the past year

Method of interview

Online panel

Supplementary notes

* based on 12 monthly surveys with roughly 1,000 respondents in every survey.

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