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Popular coffee online marketplaces in Italy 2020, by age-group

In this survey conducted in June 2020, Italian respondents were asked whether they purchased coffee online in the last year, and in case they did, which platform they chose to do so. Among the different age-groups, the one most fond of buying coffee online was the 35-44 years old one, with more than a half of the respondents reporting to having purchased coffee online in the previous 12 months. The most popular platform to do so among people in this age-group was Amazon (31 percent). Amazon was actually the most popular coffee online marketplace for every age-group. Respondents over 55 years of age seemed to be more inclined to buy coffee in physical stores, as 65 percent of them reported not to have made any online purchase of this kind.

Which online marketplace did you choose when buying coffee in the last 12 months?

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In cooperation with
YouGov Italy
Release date

June 2020



Survey time period

June 18-19, 2020

Number of respondents

1,029 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as follows: "Se ti è capitato di acquistare caffè online negli ultimi 12 mesi, quale fra questi rivenditori hai scelto? Seleziona tutte le risposte che ritieni opportune."

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