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Coronavirus impact on online purchases in Hong Kong 2020, by age group

Online purchases surged during the coronavirus (COVID-19) pandemic in Hong Kong. According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in May 2020, about 48 percent of the respondents aged between 45 and 54 years said that they had shopped more online during the pandemic.

Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020, by age group

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In cooperation with
Rakuten Insight
Release date

June 2020


Hong Kong

Survey time period

May 7 to 30, 2020

Number of respondents

3,722 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How did your online purchase behavior change during the COVID-19 pandemic?

Figures may not add up to 100 percent due to rounding up.

The survey was conducted among 2,396 female and 1,326 male respondents.

The survey was conducted among
471 respondents aged 16 to 24 years,
1,318 respondents aged 25 to 34 years,
1,009 respondents aged 35 to 44 years,
548 respondents aged 45 to 54 years and
376 respondents aged 55 years and older.

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