• Hong Kong: online shopping frequency by age group 2020

According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in May 2020, about 46 percent of the respondents aged between 25 and 34 years said they had made online purchases at least once a week. The same survey found that the coronavirus (COVID-19) pandemic has sped up the shift to online shopping in Hong Kong.

Frequency of online purchases in Hong Kong as of May 30, 2020, by age group

Characteristic	Every day	3-6 times a week	Once or twice a week	Several times a month	Less than once a month
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Release date

June 2020

More information

Region

Hong Kong

Survey time period

May 7 to 30, 2020

Number of respondents

3,580 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How often do you make online purchases?

Figures may not add up to 100 percent due to rounding up.

The survey was conducted among 2,317 female and 1,263 male respondents.

The survey was conducted among
455 respondents aged 16 to 24 years,
1,289 respondents aged 25 to 34 years,
988 respondents aged 35 to 44 years,
520 respondents aged 45 to 54 years and
328 respondents aged 55 years and older.