Taiwan: online shopping frequency by age group 2022

According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in June 2022, about 39 percent of the respondents aged between 45 and 54 years said they had made online purchases at least once a week. The same survey found that about 31 percent of respondents above 55 years old shopped at least once a week online.

Frequency of online purchases in Taiwan as of June 2022, by age group

Characteristic	Several times a week	Once or twice a week	Several times a month	Once or twice a month	Rarely	Never
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Release date

July 2022

More information

Region

Taiwan

Survey time period

June 12 to 30, 2022

Number of respondents

11,566 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How often do you make online purchases?

Figures may not add up to 100 percent due to rounding up.

The survey was conducted among 1,807 respondents aged between 16 and 24 years, 3,458 respondents aged between 25 and 34 years, 3,581 respondents aged between 35 and 44 years, 1,887 respondents aged between 45 and 54 years, and 833 respondents aged above 55 years.

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