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Groceries most frequently purchased online COVID-19 pandemic South Korea 2020, by age

Published by
Nina Jobst,
Feb 15, 2022
According to a survey conducted by Rakuten Insight, around 58.4 percent of respondents aged between 35 and 44 years stated that they purchased frozen food most frequently the COVID-19 pandemic. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.

Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020, by age group

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In cooperation with
Rakuten Insight
Release date

June 2020

Region

South Korea

Survey time period

May 7 to 30, 2020

Number of respondents

5,220 respondents

Age group

16 years and older

Special properties

consumers that bought food items online during the COVID-19 pandemic

Method of interview

Online survey

Supplementary notes

Original survey question: "Which food items did you purchase most frequently online/ on e-commerce sites during the COVID-19 pandemic? (more than one answer is allowed)"

The survey was conducted among 2,449 female and 2,771 male South Koreans.

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