Peru: Gen Z & millennial online users that know an Influencer 2019

Published by
Tiago Bianchi,
Aug 25, 2023
During a survey conducted in 2019, around 30 percent of respondents aged between 18 and 19 (Gen Z) internet users in Peru stated that they knew at least one influencer, against 21 percent of millennial participants. As of June 2020, most influencers on Instagram in Peru were nano-influencers – that is, with between one thousand to ten thousand followers.

Share of Gen Z and millennial internet users that know at least one Influencer in Peru in 2019

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Sources

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Release date

October 2019

Region

Peru

Survey time period

2019

Number of respondents

800 respondents

Age group

18-70 years

Method of interview

Face-to-face interview

Supplementary notes

The source does not give the exact date of survey.

According to the source, a member of Generation Z (or GenZer) was aged between 18 and 19, while a member of Generation Y (or millennial) was aged between 20 and 36 years.

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