According to a survey conducted by Rakuten Insight, around 82.9 percent of respondents stated that they considered purchasing the items they bought during the pandemic after the measures have been lifted. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.
Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020
Original survey question: "Do you think you would continue purchasing these items online even after businesses are open and social distancing measures are lifted?"
The survey was conducted among 4,057 female and 4,930 male South Koreans.
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Rakuten Insight. (June 11, 2020). Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/1127979/south-korea-coronavirus-impact-on-future-online-purchase-habits/
Rakuten Insight. "Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020." Chart. June 11, 2020. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/1127979/south-korea-coronavirus-impact-on-future-online-purchase-habits/
Rakuten Insight. (2020). Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/1127979/south-korea-coronavirus-impact-on-future-online-purchase-habits/
Rakuten Insight. "Online Purchase Intention after Coronavirus (Covid-19) Social Distancing Measures Are Lifted in South Korea as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127979/south-korea-coronavirus-impact-on-future-online-purchase-habits/
Rakuten Insight, Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020 Statista, https://www.statista.com/statistics/1127979/south-korea-coronavirus-impact-on-future-online-purchase-habits/ (last visited October 08, 2024)
Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127979/south-korea-coronavirus-impact-on-future-online-purchase-habits/
