Frequency of online purchases during COVID-19 India 2020 by gender

According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, about 29 percent of female and male respondents said that they purchased online several times a month during the pandemic. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.

Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

17,440 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online.

Method of interview

Online survey

Supplementary notes

Original survey question:
How often do you make online purchases?
The survey was conducted among
4,683 female respondents 12,757 male respondents

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