• India - frequency of online purchases during COVID-19 pandemic by age 2020

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According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, about eight percent of respondents aged 25 to 34 stated that they purchased online everyday during the pandemic. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.

Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by age

Characteristic	Every day	3-6 times a week	Once or twice a week	Several times a month	Less than once a month
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Release date

June 2020

More information

Region

India

Survey time period

May 7 to 30, 2020

Number of respondents

17,440 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online.

Method of interview

Online survey

Supplementary notes

Original survey question:
How often do you make online purchases?
The survey was conducted among
6,237 respondents aged 16 to 24 years,
7,177 respondents aged 25 to 34 years,
2,596 respondents aged 35 to 44 years,
929 respondents aged 45 to 54 years and
501 respondents aged 55 years and older.