COVID-19 impact on increased online purchases in India 2020

Online purchases did not surge during the coronavirus (COVID-19) pandemic in India. According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, about 59 percent of respondents said that they purchased online during the pandemic as they were practicing social distancing and wanted to minimize their time outside of the home. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.

Main reasons for increased online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

India

Survey time period

May 7 to 30, 2020

Number of respondents

6,502 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online.

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)

The survey was conducted among
1,873 female respondents
4,629 male respondents

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Online shopping in Italy "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.