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U.S. personal care subcategories with most post-COVID-19 search growth 2020

As of May 2020, the leading beauty and personal care subcategory with the biggest post-COVID-19 online search growth was the skin care subcategory. Skin care saw a 192 percent increase in web searches. In comparison, the shaving & grooming subcategory generated only 26 percent of online search growth compared to the pre-COVID period from January 1 to March 13, 2020.

Leading beauty and personal care subcategories with the most post-COVID-19 online search growth in the United States as of May 2020

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Source

Release date

May 2020

Region

United States

Survey time period

January 1, 2020 to May 1, 2020

Special properties

Pre COVID-19 = 1/1/2020 to 3/13/2020; Post COVID-19 = 3/14/2020 to 5/1/2020

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