India - reasons for increased online purchases during COVID-19 by age 2020

Online purchases did not surge during the coronavirus (COVID-19) pandemic in India. According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, about 75 percent of respondents among 55 years and older said that they purchased online during the pandemic as they were practicing social distancing and wanted to minimize their time outside of the home. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.

Main reasons for increased online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by age

Characteristic	My country had imposed a closure of all non-essential businesses	I/my family was/were under quarantine and could not leave our home	I/my family was/were practicing social distancing and wanted to minimize our time outside of the home	I wanted to avoid the queues in the supermarket and other shops	I can purchase more items online than in a physical shop	The items I wanted to purchase were only found online or on e-commerce sites	Others
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Release date

June 2020

More information

Region

India

Survey time period

May 7 to 30, 2020

Number of respondents

6,502 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online.

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)

The survey was conducted among
1,865 respondents aged 16 to 24 years,
2,956 respondents aged 25 to 34 years,
1,104 respondents aged 35 to 44 years,
363 respondents aged 45 to 54 years and
214 respondents aged 55 years and older.

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