According to a survey by Rakuten Insight on online shopping during COVID-19, 59.4 percent of respondents claimed that they increased the number of online purchases because they were practicing social distancing and wanted to minimize their time outside of their home. In the same survey, 58.49 percent of respondents stated that they purchased more online.
Main factors for increasing e-commerce activity during coronavirus (COVID-19) among respondents in Vietnam in 2020
Characteristic
Share of respondents
I/my family was/were practicing social distancing and wanted to minimize our time outside of the home
59.4%
My country had imposed a closure of all non-essential businesses
43.9%
I wanted to avoid the queues in the supermarket and other shops
42.41%
I can purchase more items online than in a physical shop
38.31%
The items I wanted to purchase were only found online or on e-commerce sites
18.06%
I/my family was/were under quarantine and could not leave our home
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Main factors for increasing e-commerce activity during coronavirus (COVID-19) among respondents in Vietnam in 2020 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1128339/vietnam-reasons-for-increasing-online-shopping-during-coronavirus/
Rakuten Insight. "Main factors for increasing e-commerce activity during coronavirus (COVID-19) among respondents in Vietnam in 2020." Chart. June 11, 2020. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1128339/vietnam-reasons-for-increasing-online-shopping-during-coronavirus/
Rakuten Insight. (2020). Main factors for increasing e-commerce activity during coronavirus (COVID-19) among respondents in Vietnam in 2020. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1128339/vietnam-reasons-for-increasing-online-shopping-during-coronavirus/
Rakuten Insight. "Main Factors for Increasing E-commerce Activity during Coronavirus (Covid-19) among Respondents in Vietnam in 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128339/vietnam-reasons-for-increasing-online-shopping-during-coronavirus/
Rakuten Insight, Main factors for increasing e-commerce activity during coronavirus (COVID-19) among respondents in Vietnam in 2020 Statista, https://www.statista.com/statistics/1128339/vietnam-reasons-for-increasing-online-shopping-during-coronavirus/ (last visited September 08, 2024)
Main factors for increasing e-commerce activity during coronavirus (COVID-19) among respondents in Vietnam in 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128339/vietnam-reasons-for-increasing-online-shopping-during-coronavirus/
