According to a survey by Rakuten Insight on online shopping during COVID-19, 47.48 percent of respondents said that they have purchased more clothing, apparel and accessories online during COVID-19 compared to the time before the pandemic. In the same survey, 58.49 percent of respondents stated that they purchased more online.
Main products that were purchased more often online during coronavirus (COVID-19) compared to before among respondents in Vietnam in 2020
Characteristic
Share of respondents
Clothing, apparel, and fashion accessories
47.48%
Food and groceries (incl. non alcoholic beverages)
42.23%
Personal hygiene products (incl. toilet paper, hand sanitizer, and masks)
Original question: What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?
(more than one answer is allowed)
Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Main products that were purchased more often online during coronavirus (COVID-19) compared to before among respondents in Vietnam in 2020 [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/1128349/vietnam-main-products-purchased-more-often-online-during-coronavirus/?__sso_cookie_checker=failed
Rakuten Insight. "Main products that were purchased more often online during coronavirus (COVID-19) compared to before among respondents in Vietnam in 2020." Chart. June 11, 2020. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/1128349/vietnam-main-products-purchased-more-often-online-during-coronavirus/?__sso_cookie_checker=failed
Rakuten Insight. (2020). Main products that were purchased more often online during coronavirus (COVID-19) compared to before among respondents in Vietnam in 2020. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/1128349/vietnam-main-products-purchased-more-often-online-during-coronavirus/?__sso_cookie_checker=failed
Rakuten Insight. "Main Products That Were Purchased More Often Online during Coronavirus (Covid-19) Compared to before among Respondents in Vietnam in 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128349/vietnam-main-products-purchased-more-often-online-during-coronavirus/?__sso_cookie_checker=failed
Rakuten Insight, Main products that were purchased more often online during coronavirus (COVID-19) compared to before among respondents in Vietnam in 2020 Statista, https://www.statista.com/statistics/1128349/vietnam-main-products-purchased-more-often-online-during-coronavirus/?__sso_cookie_checker=failed (last visited February 17, 2025)
Main products that were purchased more often online during coronavirus (COVID-19) compared to before among respondents in Vietnam in 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128349/vietnam-main-products-purchased-more-often-online-during-coronavirus/?__sso_cookie_checker=failed