Vietnam: preferred food items purchased online during coronavirus 2020

According to a survey by Rakuten Insight on online shopping during COVID-19, about 62.58 percent of respondents said that they have purchased dry food items most frequently online during the pandemic. In the same survey, the majority of respondents stated that they have purchased more online during the pandemic.

Most frequently purchased food items online during coronavirus (COVID-19) measures among respondents in Vietnam in 2020

Characteristic	Share of respondents
Dry food items (rice, flour, pasta, noodles, powdered milk, etc)	62.58%
Canned and tinned foods (canned vegetables, canned fish, corned beef, etc)	48.01%
Sweets and snack items	42.68%
Fresh produce (meat, poultry, fish, fresh vegetables and fruit, eggs, etc)	34.32%
Vitamins and nutritional supplements	32.72%
Milk and dairy	32.48%
Frozen food	31.53%
Instant noodles	31.05%
Condiments and seasonings (cooking oil, salt, sugar, etc)	25.8%
Non-alcoholic beverages	25.64%
Alcoholic beverages	14.73%
Others	5.41%

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Release date

June 2020

More information

Region

Vietnam

Survey time period

May 7 to 30, 2020

Number of respondents

1,256 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: Which food items did you purchase most frequently online/ on e-commerce sites during the COVID-19 pandemic? (more than one answer is allowed)

Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.

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