Mexico: Hot Sale online sales growth 2015-2020

Published by
Stephanie Chevalier,
Feb 22, 2022
As the COVID-19 outbreak forced the country into a temporary lockdown, e-commerce became an increasingly popular alternative for Mexican consumers. As a result, this year's online sales during Hot Sale 2020 rose by nearly 82 percent compared to the previous year, generating sales of over 20 billion Mexican pesos.

Change in B2C e-commerce sales during Hot Sale in Mexico from 2015 to 2020

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Release date

June 2020

Region

Mexico

Survey time period

2015 to 2020*

Supplementary notes

* The exact date and duration of this shopping event varies from year to year. In 2020, the event was held from May 23rd to June 1st.
Hot Sale is the largest online retail event in Mexico.
Values have been rounded.

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