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Reasons to stop online purchases after COVID-19 India 2020 by age

Main reasons to stop purchasing online after the coronavirus (COVID-19) pandemic in India as of May 2020, by age

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

2,483 respondents

Age group

16 years and older

Special properties

among surveyed respondents who would not continue buying products online after businesses are open and social distancing measures are lifted.

Method of interview

Online survey

Supplementary notes

Original survey question:
Why would you stop purchasing items online/on e-commerce sites?

The survey was conducted among
1,125 respondents aged 16 to 24 years,
873 respondents aged 25 to 34 years,
289 respondents aged 35 to 44 years,
123 respondents aged 45 to 54 years and
73 respondents aged 55 years and older.

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