Impact of ads on online shopping in Russia 2020

Online ads are one of the best and effective ways for businesses to expand their reach. In March 2020, almost 50 percent of respondents under 25 years, stated that they click on ads while browsing the internet, this share was reported to be greater among the older generations. More than half of the representatives among every age group in Russia, bought products recommended to them by online ads.

Customer survey on impact of online advertising on customer behavior in Russia in 2020. by generation

Characteristic	Generation Z and Millennials	Generation X	Boomers and Silent Generation
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Release date

March 2020

More information

Region

Russia

Survey time period

March 2020

Number of respondents

1,035 respondents

Supplementary notes

The age groups are divided in the following segments:
Generation Z ( people born after 1994, under 25 years old);
Millennials ( people born between 1981 and 1994, 25-38 years old);
Generation X ( people born between 1965 and 1980, 39-54 years old);
Boomers ( people born between 1946 and 1964, 55-73 years old);
Silent Generation ( people born before 1946, 74 years old and older).

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