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Online advertising effect on shopping behavior in Russia in 2020, by age group

Customer survey on impact of online advertising on customer behavior in Russia in 2020. by generation

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Source

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Release date

March 2020

Region

Russia

Survey time period

March 2020

Number of respondents

1,035 respondents

Supplementary notes

The age groups are divided in the following segments:
Generation Z ( people born after 1994, under 25 years old);
Millennials ( people born between 1981 and 1994, 25-38 years old);
Generation X ( people born between 1965 and 1980, 39-54 years old);
Boomers ( people born between 1946 and 1964, 55-73 years old);
Silent Generation ( people born before 1946, 74 years old and older).

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Statistics on "Digital advertising in Russia"

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