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Most popular criteria to choose pets' nutrition methods in Italy 2020

A survey conducted on a sample of Italian veterinaries revealed that their clients turn to them when choosing the most appropriate way to feed their pets. As much as 94 percent of pet-owners asked for veterinary's advice as their main information source about pros and cons of nutrition methods. Advertisement played a role as well, with three quarters of Italian clients employing this criterion. Friends' and acquaintances' advice seemed not to be a common rationale behind the choice among different pets nutrition methods: only six percent of the respondents would trust it.

Which criteria do your clients use when choosing their pets' nutrition methods?

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Release date

May 2020



Survey time period


Number of respondents

1,564 respondents

Special properties


Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: " Su quali parametri si basa, a suo avviso, la scelta del tipo di alimentazione da parte dei suoi clienti: "

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Statistics on "Consumer behavior of pet owners in Italy"

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