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Annual change in mobile shopping MAUs from rural areas in China 2019, by platform

As of March 2019, the Chinese monthly active shoppers of fresh e-commerce services grew by around 51 percent in in small cities and rural areas compared to the same period in the previous year. The year-on-year growth of second-hand platform users reached about 45 percent. The small cities and rural areas in China have a large consumer base and huge market potential.

Annual growth rate of mobile shopping monthly active users from third tier and smaller cities in China as of March 2019, by platform

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Release date

November 2019



Survey time period

March 2019

Supplementary notes

According to the source, China has approximately 396 million mobile users from the "sinking market," which refers to market of the third- and fourth-tier cities and rural areas.

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