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Online shopping frequency among small city and rural residents in China 2019

According to the survey among Chinese internet users from small cities and rural areas, about 30.4 percent of respondents shopped once to twice a week online. Around 15 percent of respondents purchased things online once a month or less.

Frequency of online shopping among Chinese from third tier and smaller cities in China in 2019

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Release date

November 2019



Survey time period


Number of respondents

9,363 respondents

Age group

18-45 years

Special properties

among mobile internet users from sinking market*

Method of interview

Online survey

Supplementary notes

* According to the source, China has approximately 396 million mobile users from the "sinking market," which refers to market of the third- and fourth-tier cities and rural areas. Sinking internet users refer to mobile internet users between 18 and 45 years from the sinking market.

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