According to a survey conducted by Rakuten Insight in Singapore 64 percent of the female respondents increased their online purchases because they wanted to minimize their time outside the house and practiced social distancing. The same survey also shows Singaporeans decreased their online purchases because of the economical impact during the pandemic.
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by gender
Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)
The survey was conducted among
1,997 female respondents
1,352 male respondents
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Rakuten Insight. (June 11, 2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by gender [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1129118/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by gender ." Chart. June 11, 2020. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1129118/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by gender . Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1129118/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Main Reasons for Increasing Online Purchases among Consumers during Covid-19 Pandemic in Singapore as of May 2020, by Gender ." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1129118/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by gender Statista, https://www.statista.com/statistics/1129118/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-gender/?__sso_cookie_checker=failed (last visited January 20, 2025)
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1129118/singapore-reasons-for-increasing-online-purchases-during-covid-19-by-gender/?__sso_cookie_checker=failed
