According to a survey conducted by Rakuten Insight in Thailand, 45 percent of the respondents purchased clothing, apparel, and fashion accessories online. In comparison, only five percent of the surveyed respondents bought alcoholic beverages.
Main products frequently purchased online among consumers during COVID-19 pandemic in Thailand as of May 2020
Original survey question: what products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?
The survey was conducted among:
9,458 female respondents and 5,924 male respondents.
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Rakuten Insight. (June 11, 2020). Main products frequently purchased online among consumers during COVID-19 pandemic in Thailand as of May 2020 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1129317/thailand-goods-bought-online-sites-during-covid-19/
Rakuten Insight. "Main products frequently purchased online among consumers during COVID-19 pandemic in Thailand as of May 2020." Chart. June 11, 2020. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1129317/thailand-goods-bought-online-sites-during-covid-19/
Rakuten Insight. (2020). Main products frequently purchased online among consumers during COVID-19 pandemic in Thailand as of May 2020. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1129317/thailand-goods-bought-online-sites-during-covid-19/
Rakuten Insight. "Main Products Frequently Purchased Online among Consumers during Covid-19 Pandemic in Thailand as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1129317/thailand-goods-bought-online-sites-during-covid-19/
Rakuten Insight, Main products frequently purchased online among consumers during COVID-19 pandemic in Thailand as of May 2020 Statista, https://www.statista.com/statistics/1129317/thailand-goods-bought-online-sites-during-covid-19/ (last visited June 25, 2022)
