Mexico: top online store types for fashion shopping 2023

When asked about the online store through which they purchased fashion online, nearly eight out of ten Mexican e-shoppers in this segment said they bought through multi-category pure-player sites. Department store websites ranked second, followed by brand manufacturers.

Main types of e-commerce sites for fashion shopping in Mexico in 2023

Characteristic	Share of respondents
Departmental (Brick & Click)	58%
Brand manufacturer (Brick & Click)	48%
Specialized (Brick & Click)	8%
Multi-category (Pure player)	79%
Specialized (Pure player)	8%
Social networks	21%

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Release date

July 2023

More information

Region

Mexico

Survey time period

June 24 to July 4, 2023

Number of respondents

822 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: ''On which of the following websites have you made purchases of clothing, footwear or accessories?'' ("¿En cuál de los siguientes sitios web has realizado compras de ropa, calzado o accesorios?'')

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