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Top growing online businesses Thailand 2018-2019

In 2019, the leading online businesses in Thailand were in the movie and music sector, which showed approximately 71 percent growth. Businesses from this sector grew by around ten percent in 2019. Online payment services and food delivery services have also shown significant increase compared to the previous year.

The Thai online entertainment business

Thais spend a lot of time online. On average, it was approximately six hours a day on entertainment, which included online television, streaming music and gaming. Apart from watching videos primarily on Facebook and YouTube, Thai people also consume media from local entertainment providers. For example, TrueVisions, owned by True Corporation, is a major cable and satellite provider which has transitioned into utilizing streaming entertainment. Overall, TrueVisions has accumulated more customers in recent years, signaling a rise in online entertainment consumption in the country.

Rise of the digitalization

Thai society is becoming more and more technology-integrated. With the number of smartphone users expected to rise along with the introduction of 5G networks, business owners have learned to cease this opportunity with more online business models. Furthermore, the COVID-19 pandemic has significantly affected the future of businesses, driving them towards online systems. During the pandemic, a large portion of consumers made online purchases at least once or twice a week or even more, signifying a greater reliance on online products and services.

Leading online businesses in Thailand from 2018 to 2019

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Sources

Release date

March 2020

Region

Thailand

Survey time period

August to October 2019

Number of respondents

17,242 respondents

Method of interview

Online survey

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