According to a survey conducted by Rakuten Insight in Singapore, the majority of the respondents purchased food and grocery items online during the COVID-19 pandemic as of May 2020. Notably, there were at least six percent aged 55 and above who bought books and stationeries.
Main products frequently purchased online among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group
Original survey question: what products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the
The survey was conducted among
793 respondents aged 16 to 24 years old,
1,869 respondents aged 25 to 34 years old,
1,487 respondents aged 35 to 44 years old,
865 respondents aged 45 to 54 years,
527 respondents aged 55 years and above
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Main products frequently purchased online among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1129618/singapore-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. "Main products frequently purchased online among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1129618/singapore-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. (2020). Main products frequently purchased online among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1129618/singapore-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. "Main Products Frequently Purchased Online among Consumers during Covid-19 Pandemic in Singapore as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1129618/singapore-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight, Main products frequently purchased online among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group Statista, https://www.statista.com/statistics/1129618/singapore-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/ (last visited October 12, 2024)
Main products frequently purchased online among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1129618/singapore-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
