COVID-19 impact on online/offline consumption proportion in China 2020

Published by
Yihan Ma,
Nov 24, 2021
Respondents of a survey conducted in China revealed that around 54 percent of their shopping was done online during the coronavirus epidemic in 2020. Respondents from tier-one cities in China were the most avid online shoppers during that time.

Share of online and offline consumption during the coronavirus COVID-19 epidemic in China in 2020

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Release date

June 2020

Region

China

Survey time period

2020

Number of respondents

3,894 respondents

Method of interview

Online survey

Supplementary notes

Survey question:
During the epidemic, what was your online and offline consumption share?

Survey samples were collected from five million Pinrenwu app users. The male to female ratio was 57 to 43, and the age range was from 70’s to 00’s. The regional distribution represented the national level, of which the Wuhan sample accounted for seven percent.

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