Perceived COVID-19 impact on shopping channels in China 2020

Published by
Yihan Ma,
Nov 24, 2021
A survey about COVID-19 impact on consumer behavior in China revealed that around 42 percent of respondents thought that more choices of e-commerce platforms appeared during the coronavirus epidemic in the country. Around 19 percent of the respondents thought there were no changes in online nor offline shopping channel availability.

Perceived changes in shopping channel availability during the coronavirus COVID-19 epidemic in China in 2020

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Release date

June 2020

Region

China

Survey time period

2020

Number of respondents

3,894 respondents

Method of interview

Online survey

Supplementary notes

Survey question:
What has changed in your shopping channels during this outbreak?

Survey samples were collected from five million Pinrenwu app users. The male to female ratio was 57 to 43, and the age range was from 70’s to 00’s. The regional distribution represented the national level, of which the Wuhan sample accounted for seven percent.

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