China: main travel destinations among residents of small cities and rural areas

According to a survey among Chinese internet users from small cities and rural areas, 36 percent of respondents traveled outside their province in China within the past one year. Only four percent of respondents went abroad, less than the 12 percent among first- and second-tier city residents.

Leading travel destinations among Chinese from third tier and smaller cities in China in the past one year as of 2019

Characteristic	Share of respondents
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Release date

November 2019

More information

Region

China

Survey time period

2019

Number of respondents

9,363 respondents

Age group

18-45 years

Special properties

among mobile internet users from sinking market*

Method of interview

Online survey

Supplementary notes

* According to the source, China has approximately 396 million mobile users from the "sinking market," which refers to market of the third- and fourth-tier cities and rural areas. Sinking internet users refer to mobile internet users between 18 and 45 years from the sinking market.

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