According to a survey on online shopping in China, the usage of live streaming e-commerce grew by 6.3 percent among respondents during the COVID-19 outbreak. Meanwhile, shopping via short videos increased by 2.6 percent compared to before the pandemic. Douyin (known as Tik Tok globally) and Kuaishou were two popular short video platforms among Chinese online shoppers.
Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020
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DATA100 Insight. (June 30, 2020). Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020 [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/
DATA100 Insight. "Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020." Chart. June 30, 2020. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/
DATA100 Insight. (2020). Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020. Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/
DATA100 Insight. "Change on Usage of Shopping Channels Compared to before Coronavirus Covid-19 in China as of May 2020." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/
DATA100 Insight, Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020 Statista, https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/ (last visited April 18, 2024)
Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020 [Graph], DATA100 Insight, June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/