Brazil: Sleeping Giants key figures 2021
The Brazilian division of U.S.-based organization Sleeping Giants – known as Sleeping Giants Brasil – was launched on May 18, 2020. It reports, on social media, whenever a brand's advertisement is found on a website that features fake news and/or hate speech. The brands are publicly invited to remove their ads from said websites in order to detach their images from suspicious content. Between May 2020 and September 2021, more than 990 companies were called out in Brazil, including Adidas, Samsung, and Santander. By removing their ads from websites deemed shady, advertisers in the South American country saved approximately 19.5 million Brazilian reals.
