A 2019 survey of online consumers in the United States revealed that nearly 60 percent of consumers visited store websites (e.g. Walmart or Amazon) in order to research clothing purchases. This online option was more popular than looking at a product in store for clothing purchase research. Only 12.19 percent of consumers read publications as a form of researching clothing purchases.
Most popular ways for online consumers in the United States to research clothing purchases as of 2019
The source asked the questions: "Which of the following do you do when deciding whether to buy a specific CLOTHING product? Check all that apply; Select all the IN STORE places you’ve purchased a shirt, pants, or another CLOTHING item in the past year? Check all that apply; Select all the ONLINE places you’ve purchased a shirt, pants, or another CLOTHING item in the past year? Check all that apply." The source does not provide information regarding the date of survey.
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Salsify. (March 29, 2020). Most popular ways for online consumers in the United States to research clothing purchases as of 2019 [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1130306/ways-us-consumers-research-clothing-purchases/
Salsify. "Most popular ways for online consumers in the United States to research clothing purchases as of 2019." Chart. March 29, 2020. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1130306/ways-us-consumers-research-clothing-purchases/
Salsify. (2020). Most popular ways for online consumers in the United States to research clothing purchases as of 2019. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1130306/ways-us-consumers-research-clothing-purchases/
Salsify. "Most Popular Ways for Online Consumers in The United States to Research Clothing Purchases as of 2019." Statista, Statista Inc., 29 Mar 2020, https://www.statista.com/statistics/1130306/ways-us-consumers-research-clothing-purchases/
Salsify, Most popular ways for online consumers in the United States to research clothing purchases as of 2019 Statista, https://www.statista.com/statistics/1130306/ways-us-consumers-research-clothing-purchases/ (last visited October 07, 2024)
Most popular ways for online consumers in the United States to research clothing purchases as of 2019 [Graph], Salsify, March 29, 2020. [Online]. Available: https://www.statista.com/statistics/1130306/ways-us-consumers-research-clothing-purchases/
