A 2019 survey on online consumers in the United States revealed that 67.81 percent of consumers make their clothing purchases in store, in big box stores such as Walmart or Target, making it the most popular channel for clothing purchases among online consumers. Additionally, 59.61 percent of U.S. online consumers reported that they make their clothing purchase online using Amazon.
Most popular channels for online consumers in the United States to make clothing purchases as of 2019
The source asked the questions: "Which of the following do you do when deciding whether to buy a specific CLOTHING product? Check all that apply; Select all the IN STORE places you’ve purchased a shirt, pants, or another CLOTHING item in the past year? Check all that apply; Select all the ONLINE places you’ve purchased a shirt, pants, or another CLOTHING item in the past year? Check all that apply.." The source does not provide an exact date of survey.
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Salsify. (March 29, 2020). Most popular channels for online consumers in the United States to make clothing purchases as of 2019 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/1130343/most-popular-channels-us-consumers-clothing-purchases/
Salsify. "Most popular channels for online consumers in the United States to make clothing purchases as of 2019." Chart. March 29, 2020. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/1130343/most-popular-channels-us-consumers-clothing-purchases/
Salsify. (2020). Most popular channels for online consumers in the United States to make clothing purchases as of 2019. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/1130343/most-popular-channels-us-consumers-clothing-purchases/
Salsify. "Most Popular Channels for Online Consumers in The United States to Make Clothing Purchases as of 2019." Statista, Statista Inc., 29 Mar 2020, https://www.statista.com/statistics/1130343/most-popular-channels-us-consumers-clothing-purchases/
Salsify, Most popular channels for online consumers in the United States to make clothing purchases as of 2019 Statista, https://www.statista.com/statistics/1130343/most-popular-channels-us-consumers-clothing-purchases/ (last visited October 08, 2024)
Most popular channels for online consumers in the United States to make clothing purchases as of 2019 [Graph], Salsify, March 29, 2020. [Online]. Available: https://www.statista.com/statistics/1130343/most-popular-channels-us-consumers-clothing-purchases/
