Most purchased goods apart from restaurant food via O2O delivery service China 2020

According to the survey among food delivery service users in China, more than half of respondents ordered vegetables, fruits, and beverages from online-to-offline delivery services. Meanwhile, about 25 percent of respondents purchased medicine by on-demand delivery.

Fresh to-home

The outbreak of coronavirus at the beginning of 2020 boosted fresh produce e-commerce in China. Owing to the prevalence of smartphones and China’s well-developed logistics system, urban consumers could receive the ingredients they want in a short time, without exposing themselves to the risk of being infected in the supermarket. The online-to-offline fresh goods delivery market in China was predicted to reach nearly 400 billion yuan by the end of 2020.

Online beverage delivery

While Starbucks celebrated the opening of its 4,400th store in China, more than 600,000 bubble tea outlets have already occupied streets and alleys in China’s major cities. Topped with creamy cheese or infused with fresh fruits, the new-style bubble tea grew increasingly popular among Chinese consumers, especially Generation Z. The craze was unprecedented, and queuing for hours before receiving an order was not a rare experience for bubble tea lovers in China. For those who wish to avoid the queues, an increasing number of consumers have also gone online to get their bubble tea fix.