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Leading dog food attributes in the U.S. by generation 2019/20

During a pet owner survey conducted in 2019/20 in the United States, it was revealed that dog food with green packaging was an important attribute leading to purchase for some 18 percent of Millennial pet owners, 16 percent of Generation Xers, and only six percent of Baby Boomers.

Share of owners purchasing dog food with certain attributes in the United States in 2019/20, by generation*

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Sources

Release date

March 2020

Region

United States

Survey time period

2019/20

Number of respondents

3,400 respondents

Method of interview

Online survey

Supplementary notes

*Specific date of survey not provided by the source.

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Statistics on "Pet food in the U.S."

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