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Expectations from cultural events, products or services among Italians 2020

A survey conducted in 2020 show that Italians expected from cultural events, products or services to enhance their knowledge and learning something new. Data show that roughly one in three respondents considered these aspects as important. Similarly, 28 percent of interviewees sought intellectual stimulation from the cultural sector.

What do you expect from cultural events, products or services?

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Release date

July 2020



Survey time period

May 18-21, 2020

Number of respondents

1,001 respondents

Age group

18-74 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Respondents could indicate up to three answers.
The survey questions was phrased by the source as follows "Cosa si aspetta da un evento, un prodotto o un servizio culturale? (Possibili 3 risposte)".

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