As of July 2020, the most popular content categories on the video sharing social app TikTok all have over one billion views. The most viewed content category on the app was entertainment content, with this category having accumulated 535 billion hashtag views collectively. The second most viewed content category was dance with a total of 181 billion hashtag views.
Most popular content categories on TikTok worldwide as of July 2020, by number of hashtag views (in billions)
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Statistics on TikTok
Overview
6
- Basic Statistic Media usage in an online minute 2022
- Basic Statistic Global social networks ranked by number of users 2022
- Premium Statistic Leading Android video and streaming apps worldwide 2021, by hours watched
- Premium Statistic Most downloaded mobile apps worldwide 2021
- Premium Statistic Global year-over-year download change in leading mobile apps 2021
- Basic Statistic Fastest global social networks to reach 1 billion MAU 2021
Performance
8
- Premium Statistic Global TikTok iOS DAU 2019-2022
- Premium Statistic Global TikTok iOS MAU 2019-2022
- Premium Statistic Global TikTok Android DAU 2019-2022
- Premium Statistic Global TikTok Android MAU 2019-2022
- Basic Statistic TikTok annual installs 2017-2021
- Premium Statistic TikTok first-time installs per quarter 2016-2021
- Basic Statistic Growth of TikTok Google Play downloads worldwide Q2 2022, by country
- Basic Statistic Growth of TikTok iOS downloads worldwide Q2 2022, by country
Usage and demographics
7
- Premium Statistic Countries with the most TikTok users 2022
- Basic Statistic TikTok penetration in selected countries and territories 2022
- Premium Statistic TikTok: distribution of global audiences 2022, by gender
- Premium Statistic TikTok: distribution of global audiences 2022, by age and gender
- Premium Statistic TikTok user engagement in selected markets 2020-2021
- Premium Statistic Yearly growth of user engagement on TikTok in selected markets 2021
- Premium Statistic Average weekly time spent on TikTok worldwide 2021
Creators and content
7
- Premium Statistic Most popular TikTok users worldwide 2022
- Premium Statistic Highest-paid TikTok stars 2021
- Premium Statistic TikTok leading creators worldwide 2021, by video plays
- Premium Statistic Distribution of global TikTok creators 2022, by age group
- Premium Statistic Distribution of global TikTok creators 2022, by gender
- Premium Statistic TikTok leading hashtags worldwide 2022, by post views
- Premium Statistic TikTok leading hashtags worldwide 2021, by unique users growth
Community guidelines enforcement
6
- Basic Statistic TikTok: videos removed 2020-2022
- Basic Statistic TikTok: videos removed by automation 2020-2022
- Basic Statistic Distribution of videos removed from TikTok worldwide Q2 2022, by reason
- Basic Statistic TikTok: number of videos removed by country Q2 2022
- Basic Statistic TikTok: user data requests from federal agencies & governments H2 2021, by country
- Basic Statistic TikTok: content removal requests from government bodies H2 2021, by country
Douyin usage in China
6
- Premium Statistic Number of monthly active users of main short video apps in China 2022
- Premium Statistic Douyin user number in China 2021-2025
- Premium Statistic Douyin (TikTok) user age distribution in China 2021
- Premium Statistic Most popular types of posts on Douyin (TikTok) 2021
- Premium Statistic Most-followed influencers on Douyin in China 2022
- Premium Statistic Impressions per post of top-tier influencers in China 2021, by channel
Marketing and advertising
5
- Premium Statistic Social media platforms with highest ROI worldwide 2021
- Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2021
- Premium Statistic Organic vs. paid social media used by B2C marketers worldwide 2021
- Premium Statistic Fastest growing brands on TikTok worldwide 2021
- Premium Statistic Most mentioned brands on TikTok worldwide 2021
Spotlight: ByteDance brand
5
- Basic Statistic Most valuable technology brands worldwide in 2021
- Premium Statistic Highest valued unicorn companies worldwide 2022
- Premium Statistic Highest valued unicorn companies in China 2022
- Basic Statistic ByteDance: annual revenue 2019-2021
- Premium Statistic Digital advertising revenue for major internet companies 2022-2026
Further related statistics
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- U.S. TikTok usage experience 2019
- TikTok penetration worldwide 2019, by region
- Most popular Hungarians on TikTok 2020, by number of videos
- Brazil: share of TikTok app downloads 2020
- Most popular Hungarians on TikTok 2020, by number of likes
- TikTok video content reach among U.S. internet users 2019
- TikTok annual installs 2017-2021
- Other apps used by TikTok users in Poland 2020
- U.S. adults who think TikTok should be banned in the U.S. 2020, by age
- Length of time TikTok users have used the app for in Poland 2021
- Attitudes towards TikTok in Poland 2022
- Influencer social video posts share in 2018, by tier and platform
- Brands of clothing preferred by TikTok users in Poland 2021
- Brands of cosmetics preferred by TikTok users in Poland 2021
- Brands of shoes preferred by TikTok users in Poland 2019
- Douyin (TikTok) user age distribution in China 2021
- Leading TikTok influencers in the Philippines 2022
Further Content: You might find this interesting as well
Statistics
- U.S. TikTok usage experience 2019
- TikTok penetration worldwide 2019, by region
- Most popular Hungarians on TikTok 2020, by number of videos
- Brazil: share of TikTok app downloads 2020
- Most popular Hungarians on TikTok 2020, by number of likes
- TikTok video content reach among U.S. internet users 2019
- TikTok annual installs 2017-2021
- Other apps used by TikTok users in Poland 2020
- U.S. adults who think TikTok should be banned in the U.S. 2020, by age
- Length of time TikTok users have used the app for in Poland 2021
- Attitudes towards TikTok in Poland 2022
- Influencer social video posts share in 2018, by tier and platform
- Brands of clothing preferred by TikTok users in Poland 2021
- Brands of cosmetics preferred by TikTok users in Poland 2021
- Brands of shoes preferred by TikTok users in Poland 2019
- Douyin (TikTok) user age distribution in China 2021
- Leading TikTok influencers in the Philippines 2022
Mediakix. (July 30, 2020). Most popular content categories on TikTok worldwide as of July 2020, by number of hashtag views (in billions) [Graph]. In Statista. Retrieved December 26, 2022, from https://www.statista.com/statistics/1130988/most-popular-categories-tiktok-worldwide-hashtag-views/
Mediakix. "Most popular content categories on TikTok worldwide as of July 2020, by number of hashtag views (in billions)." Chart. July 30, 2020. Statista. Accessed December 26, 2022. https://www.statista.com/statistics/1130988/most-popular-categories-tiktok-worldwide-hashtag-views/
Mediakix. (2020). Most popular content categories on TikTok worldwide as of July 2020, by number of hashtag views (in billions). Statista. Statista Inc.. Accessed: December 26, 2022. https://www.statista.com/statistics/1130988/most-popular-categories-tiktok-worldwide-hashtag-views/
Mediakix. "Most Popular Content Categories on Tiktok Worldwide as of July 2020, by Number of Hashtag Views (in Billions)." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/1130988/most-popular-categories-tiktok-worldwide-hashtag-views/
Mediakix, Most popular content categories on TikTok worldwide as of July 2020, by number of hashtag views (in billions) Statista, https://www.statista.com/statistics/1130988/most-popular-categories-tiktok-worldwide-hashtag-views/ (last visited December 26, 2022)





