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Covid-19 impact on attitudes towards buying and disposing clothing in the UK 2020

The coronavirus (Covid-19) pandemic has led to a crisis in the apparel and clothing industry with the slowdown of global supply of clothing for leading fashion brands. While this has led to some soul searching for the fast fashion sector, on the consumer side of the issue, the impact seems to be minimum. According to the findings of a recent survey conducted in the United Kingdom, when asked if the Covid-19 lockdown has impacted the way they think about buying and disposing clothing, 30 percent of respondents said this wasn't something they considered. Only a combined share of eight percent of UK individuals said the lockdown had a lot of/a fair amount of impact on the way they purchased and got rid of clothing.

Has the Covid-19 lockdown had an impact on the way you think about buying or disposing of clothing?

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Release date

June 2020


United Kingdom

Survey time period

May 22-24, 2020

Number of respondents

2,061 respondents

Age group

18 years and older

Supplementary notes

The question was phrased by the source as follows: "To what extent, if at all, has the Covid-19 lockdown had an impact on the way you think about clothing e.g. what you will look out for when buying clothes and, later on, how you will dispose of it?"

Covid-19 lockdown is identified as the period 'from around the middle of March 2020' by the source.

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Statistics on "Coronavirus (COVID-19) in the United Kingdom (UK)"

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