A consumer survey conducted in the United Kingdom (UK) in 2020 revealed that consumers tended to notice adverts more when they were watching a programme they were interested in. Only a combined 24 percent of respondents to the survey gave a negative response.
To what extent do you agree or disagree with the statement "I notice adverts more when I'm watching programmes that interest me"?
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dunnhumby Beyond. (July 1, 2020). To what extent do you agree or disagree with the statement "I notice adverts more when I'm watching programmes that interest me"? [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/1131481/influence-of-programmes-on-noticing-adverts-united-kingdom/
dunnhumby Beyond. "To what extent do you agree or disagree with the statement "I notice adverts more when I'm watching programmes that interest me"?." Chart. July 1, 2020. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/1131481/influence-of-programmes-on-noticing-adverts-united-kingdom/
dunnhumby Beyond. (2020). To what extent do you agree or disagree with the statement "I notice adverts more when I'm watching programmes that interest me"?. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/1131481/influence-of-programmes-on-noticing-adverts-united-kingdom/
dunnhumby Beyond. "To What Extent Do You Agree or Disagree with The Statement "I Notice Adverts More When I'm Watching Programmes That Interest Me"?." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1131481/influence-of-programmes-on-noticing-adverts-united-kingdom/
dunnhumby Beyond, To what extent do you agree or disagree with the statement "I notice adverts more when I'm watching programmes that interest me"? Statista, https://www.statista.com/statistics/1131481/influence-of-programmes-on-noticing-adverts-united-kingdom/ (last visited July 02, 2022)