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UK consumers: influence of programs on noticing adverts 2019/2020

Published by Statista Research Department, Feb 11, 2021
A consumer survey conducted in the United Kingdom (UK) in 2020 revealed that consumers tended to notice adverts more when they were watching a programme they were interested in. Only a combined 24 percent of respondents to the survey gave a negative response.

To what extent do you agree or disagree with the statement "I notice adverts more when I'm watching programmes that interest me"?

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Source

In cooperation with
dunnhumby Beyond
Release date

July 2020

Region

United Kingdom

Survey time period

November 2019 to May 2020

Number of respondents

12,494 respondents

Age group

18 years and older

Method of interview

Online survey

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