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Reasons to continue purchasing online among consumers Indonesia 2020 by age group

According to a survey conducted by Rakuten Insight in Indonesia, 40 percent of the respondents aged 55 and above stated that they would continue buying online because it was much more convenient than going to a physical store as of May 2020. Notably, 35 percent of respondents from the same age group would continue to buy online because they feared that they would get the COVID-19 virus.

Main reasons to continue purchasing online among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

3,854 respondents

Age group

16 years and older

Special properties

among surveyed respondents who would continue buying products online after businesses are open and social distancing measures are lifted

Method of interview

Online survey

Supplementary notes

Original survey question: why would you continue with purchasing items online/on e-commerce sites?

The survey was conducted among
774 respondents aged 16 to 24 years old,
1,671 respondents aged 25 to 34 years old,
1,000 respondents aged 35 to 44 years old,
337 respondents aged 45 to 54 years,
72 respondents aged 55 years and above

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