Singapore: reasons to continue purchasing online among consumers after quarantine 2020

According to a survey conducted by Rakuten Insight in Singapore, 57 percent of the respondents stated that they would continue buying online because it was more convenient than going to a physical store as of May 2020. At the same time, the surveyed respondents stated they had an overall positive experience with using e-commerce sites.

Main reasons to continue purchasing online among consumers during COVID-19 pandemic in Singapore as of May 2020

Characteristic	Share of respondents
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Release date

June 2020

More information

Region

Singapore

Survey time period

May 7 to 30, 2020

Number of respondents

4,354 respondents

Age group

16 years and older

Special properties

among surveyed respondents who would continue buying products online after businesses are open and social distancing measures are lifted

Method of interview

Online survey

Supplementary notes

Original survey question: why would you continue with purchasing items online/on e-commerce sites?

The survey was conducted among
2,488 female respondents
1,866 male respondents

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