Motivation to subscribe to extra paid streaming services U.S. 2020

The principal reasons for U.S. consumers to subscribe to more video streaming services are content-driven, a recent survey found. For 47 percent of respondents the option to expand content was cited as the main reason they pay for additional services. Exclusivity of content was also an important factor, with 37 percent of respondents looking to watch a particular show, or to access a program they can't find elsewhere.