The principal reasons for U.S. consumers to subscribe to more video streaming services are content-driven, a recent survey found. For 47 percent of respondents the option to expand content was cited as the main reason they pay for additional services. Exclusivity of content was also an important factor, with 37 percent of respondents looking to watch a particular show, or to access a program they can't find elsewhere.
Reasons for subscribing to multiple paid video streaming services among adults in the United States as of February 2020
Characteristic
Share of respondents
To expand the content that I have available
47%
To watch programs I used to watch on TV and can't find anywhere else
37%
To watch a particular program that I have heard about
37%
To access original content exclusive to streaming platforms
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Nielsen. (February 11, 2020). Reasons for subscribing to multiple paid video streaming services among adults in the United States as of February 2020 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/
Nielsen. "Reasons for subscribing to multiple paid video streaming services among adults in the United States as of February 2020." Chart. February 11, 2020. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/
Nielsen. (2020). Reasons for subscribing to multiple paid video streaming services among adults in the United States as of February 2020. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/
Nielsen. "Reasons for Subscribing to Multiple Paid Video Streaming Services among Adults in The United States as of February 2020." Statista, Statista Inc., 11 Feb 2020, https://www.statista.com/statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/
Nielsen, Reasons for subscribing to multiple paid video streaming services among adults in the United States as of February 2020 Statista, https://www.statista.com/statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/ (last visited October 04, 2024)
Reasons for subscribing to multiple paid video streaming services among adults in the United States as of February 2020 [Graph], Nielsen, February 11, 2020. [Online]. Available: https://www.statista.com/statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/
