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Perceived type of interactions bewteen companies and social network users France 2020

In 2018, representatives of companies on social media had perceived a brand-consumer interaction to be more direct and on a rather personal level. Over two years, that number has steadily decreased, with business professionals considering the interaction to be professional and on a commercial level: in 2018, 78 percent of professionals considered the exchanges to be more personal, compared to 70 percent in 2020.

Would you say that on social networks, interactions are less commercial and more of a personal exchange?**

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Sources

Release date

2020

Region

France

Survey time period

February and April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified

** The question was phrased by the source as follows: "Diriez-vous que sur les réseaux sociaux, les interactions sont moins commerciales et plus dans l’échange ?"

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Statistics on "Social media marketing in France"

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