Japan: perceived content exclusivity of Amazon Prime Video 2021

According to the results of a monthly survey conducted by GEM Partners, 13.5 percent of respondents in Japan had the impression that Amazon Prime Video offered content that could not be watched on other platforms as of April 2021. A comparison with other subscription video on demand (SVoD) services showed that Amazon Prime Video was one of the leading services when it came to the perceived content exclusivity.

Monthly impression of content exclusivity offered by Amazon Prime Video among people in Japan from May 2020 to April 2021

Characteristic	Share of respondents
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Release date

April 2021

More information

Region

Japan

Survey time period

May 2020 to April 2021

Number of respondents

approx. 10,000

Age group

15-69 years

Special properties

values refer to survey results at the end of the previous month

Method of interview

Online survey

Supplementary notes

The results refer to the share of respondents who answered that there is or seems to be content on the platform that you can not watch on other platforms, regardless of whether the individual respondent had actually used the service in question.

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