• Japan: perceived content exclusivity of Disney+ 2020

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According to the results of a monthly survey conducted by GEM Partners, more than 11 percent of respondents in Japan had the impression that Disney+ offered content that could not be watched on other platforms as of August 2020. A comparison with other subscription video on demand (SVoD) services showed that Disney+ was one of the leading services when it came to the perceived content exclusivity.

Monthly impression of content exclusivity offered by Disney+ among people in Japan from July 2019 to August 2020

	Share of respondents
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Release date

August 2020

More information

Region

Japan

Survey time period

July 2019 to August 2020

Number of respondents

approx. 10,000

Age group

15-69 years

Special properties

values refer to results at the end of the previous month

Method of interview

Online survey

Supplementary notes

*The name "Disney Deluxe" was used for survey questions until the June 2020 results. Starting from July 2020, the new name "Disney+" was used.

The results refer to the share of respondents who answered that there is or seems to be content on the platform that you can not watch on other platforms, regardless of whether the individual respondent had actually used the service in question.

Data prior to September 2019 come from previous reporting.