74 percent of the Norwegian representatives of the Matures generation found that sponsored ads, presented by social media influencers, are a little or very relevant as of 2019. The percentage was the lowest among Baby Boomers, at 40 percent of the surveyed respondents.
Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation
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Deloitte. (June 23, 2020). Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/?__sso_cookie_checker=failed
Deloitte. "Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation." Chart. June 23, 2020. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/?__sso_cookie_checker=failed
Deloitte. (2020). Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/?__sso_cookie_checker=failed
Deloitte. "Share of Individuals Who Find Sponsored Advertisements Presented by Social Media Influencers Relevant in Norway in 2019, by Generation." Statista, Statista Inc., 23 Jun 2020, https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/?__sso_cookie_checker=failed
Deloitte, Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation Statista, https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/?__sso_cookie_checker=failed (last visited January 20, 2025)
Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation [Graph], Deloitte, June 23, 2020. [Online]. Available: https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/?__sso_cookie_checker=failed
