In 2019, consumers aged between 30 and 39 years were the majority of traditional and social e-commerce mini-programs, amounting to respectively 34.5 and 34.6 percent. The most popular WeChat e-commerce mini-program that year was Pinduoduo.
Age distribution of online consumers who shopped in mini-programs in China in 2019, by type
Characteristic
17 years or below
18 to 24 years
25 to 29 years
30 to 39 years
40 to 49 years
50 years and above
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199IT. (January 8, 2020). Age distribution of online consumers who shopped in mini-programs in China in 2019, by type [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1132479/china-age-distribution-of-ecommerce-mini-program-users-by-type/
199IT. "Age distribution of online consumers who shopped in mini-programs in China in 2019, by type." Chart. January 8, 2020. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1132479/china-age-distribution-of-ecommerce-mini-program-users-by-type/
199IT. (2020). Age distribution of online consumers who shopped in mini-programs in China in 2019, by type. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1132479/china-age-distribution-of-ecommerce-mini-program-users-by-type/
199IT. "Age Distribution of Online Consumers Who Shopped in Mini-programs in China in 2019, by Type." Statista, Statista Inc., 8 Jan 2020, https://www.statista.com/statistics/1132479/china-age-distribution-of-ecommerce-mini-program-users-by-type/
199IT, Age distribution of online consumers who shopped in mini-programs in China in 2019, by type Statista, https://www.statista.com/statistics/1132479/china-age-distribution-of-ecommerce-mini-program-users-by-type/ (last visited September 07, 2024)
Age distribution of online consumers who shopped in mini-programs in China in 2019, by type [Graph], 199IT, January 8, 2020. [Online]. Available: https://www.statista.com/statistics/1132479/china-age-distribution-of-ecommerce-mini-program-users-by-type/
